MARKET DATA

 

My own research:

 

There are 238,246 U.S. physical therapists (Cited: APTA Demographics).

There is a projected 15% increase by 2032, (cited US Bureau of Labor Statistics).

There are 38,800 clinics and 300 million therapy sessions are conducted annually in the U.S. alone. (Cited: 2023;crossrivertherapy.com). There are an estimated 107,340 clinics globally.
There are more than 95,438 chiropractic businesses in the U.S.. There are over 22 million visits each year.(Cited: 2023;crossrivertherapy.com).

Ice therapy has been a mainstay for practitioners. The Chiropractic industry has shown considerable growth.

There is an est. 201,000 health and fitness clubs worldwide. (Cited: Statistica).

There is an est. 41,370 U.S. clubs. For sports medicine, cryotherapy has become a hot commodity. "Ice baths" have become quite popular recently. A localized cold pad device would definitely be tolerable for them. It could become the next "viral craze".

 

There are 258,198,989 adult U.S. residents (Cited: 2020 U.S. consensus).

It is estimated that 20% of adults suffer from chronic pain (51.5 million).

It is estimated that 5% of U.S. adults have a net worth of over $1million.

By those numbers, there are 2,581,990 U.S. adults with chronic pain and plenty of disposable income. Globally, it would be a higher relative number of potential customers. If the device were to be compensated by Medicare for home patient use, the U.S. numbers would increase exponentially.

 

 

 

Chat GPT Conversation:

 

*How many Ossur Coldrush machines have been sold worldwide?*

 

I wasn't able to find any publicly available data on the total number of Össur Cold Rush (sometimes stylized as "ColdRush" or "Cold Rush Compact") machines sold worldwide. Neither Össur's official reports nor market research summaries I accessed disclose specific unit sales for this product line.
That said, here's what is known:
• Össur does include its cold therapy systems—including the Cold Rush Compact—in broader industry reports alongside competitors like Polar Products and DJO Global. For instance, one market report promises figures such as “Ossur Ice Therapy Machines Sales Quantity (K Units), Average Price (USD/Unit), Revenue (USD Million), Gross Margin and Market Share (2019-2024)” . However, these detailed figures appear to be behind paywalls or otherwise unavailable without purchasing the full report.

• Össur’s publicly released financial statements and annual reports group the Cold Rush product under its “Bracing & Supports” or “Compression Therapy” categories, rather than as an isolated product line. No unit-level data for Cold Rush is broken out in those summaries .

In conclusion, no credible public source reports the exact number of Cold Rush machines sold worldwide. If you need that information, your best next step would be to:
• Contact Össur directly—perhaps through their investor relations or media/press channels—and request sales figures for Cold Rush.
• Purchase or access the full market research report that includes Ossur ice therapy unit shipment volumes .
• If you’re affiliated with a medical institution or university, you may also have access to subscription-based industry databases that contain granular sales data.
Let me know if you'd like help drafting a request to Össur or locating access options for that market report!


*Estimate*

 

Short answer: there’s no public, official unit count. Based on market sizing and reasonable assumptions, a defensible estimate is ~2–3 million Össur Cold Rush units sold cumulatively worldwide (roughly 1–4 million as a wider range).
Why that range (in plain terms):
• On market since 2010, so ~15 years of sales to date.
• The ice/cold-therapy machine market (the niche that includes Cold Rush, Breg Polar Care, DJO Iceman, etc.) is pegged around $300M in 2024.
• Typical retail price for a unit-only device is in the $140–$250 band (wholesale lower), implying hundreds of thousands to ~1–1.5M devices sold across all brands per year worldwide.
• If Össur’s share of device units has averaged ~10–25% versus DJO/Breg and others, then over 15 years that implies roughly 0.9M–3.8M Cold Rush units sold, with a midpoint ≈ 2–3M. (Product details/continuity confirmed on Össur’s site.)
If you’d like, I can show the math for different price/share scenarios or tailor the estimate to a specific region or time window.

 

*Yes*

 

Great — here’s the math and the assumptions laid out clearly so you can see how the estimate was built. I’ll show three price scenarios (low / mid / high) and three market-share scenarios (conservative / mid / aggressive). All arithmetic done step-by-step.
Base assumptions
• Total global ice/cold-therapy market revenue ≈ $300,000,000 per year (market for machines/accessories).
• Time on market for Össur Cold Rush ≈ 15 years.
• We’ll test three average unit prices (retail/realistic): $140 (low), $180 (mid), $220 (high).
• We’ll test three Össur unit market-share assumptions: 5% (conservative), 10% (mid), 20% (aggressive).